Are you still paying for it? Media that is.

If so, I salute you for maintaining your marketing budget in a tough economic climate. TV, radio and other broadcast advertising channels can all be effective components of any marketing strategy. However, these paid media channels are no longer as dependably effective they once were, specifically with more savvy, informed consumers. For many advertisers, broadcast channels were never affordable in the first place.

Enter “Earned Media”…

In a world where one well-placed Yelp can set thousands a-Twitter — it literally pays to develop a well-thought-out earned media strategy and the resources to execute it.

Curious? That’s a good start.

In this open-discussion, we'll be talking about various facets of earning media online using social networks, blog outreach and organic/local search. My hope is that everyone will both bring and take away some valuable insight that they can take home and use.